When anyone starts a business their main goal is to reach their targeted audience. Most start-ups rely on traditional forms of advertising including print ads, brochure distribution, traditional sales calls or events. Now-a-days, as you know, most of your consumers are online. Traditional marketing no longer has the reach that can be achieved by Digital Marketing. Digital marketing or Online Marketing is a cost-effective and measurable way to reach your audience. By Digital Marketing, you can also track responses to your marketing efforts immediately.
Depending on the type of business, a marketing strategy that wisely integrates Traditional and Digital Marketing can go on to have far reaching impact.
Here are six digital marketing techniques which you need to know to enhance your business.
Web design & development
In this digital era, its very essential to have a strong brand and corporate identity through a website that’s designed to showcase all the strong points of your business. Your website needs to act as your receptionist, publicist, salesperson and customer service executive all rolled into one. Basically, you will need a fast, well designed, mobile friendly and secured website for your online presence. When it comes to designing a website, your website should be robust, mobile responsive and SEO friendly with the best User Interface that enhance your’ identity, branding and web presence.
You have probably heard that in SEO, content is king. When you create a website, no matter how the design is, the fact remains that you will need those web pages to have some actual content on them. The content you publish on your website is probably the most important part to consider. It needs to be engaging and appealing but written in such a way that the search engines can understand too. Careful keyword placement, alongside informative calls to action is the key to a prosperous site. The content of your website should be well-crafted and engaging that resonate with your targeted audience.
Search Engine Optimization (SEO)
SEO is one of the digital marketing strategies that improves online visibility. A simple fact check shows that the first five results on Google receive 75% of the clicks. The major traffic of your site comes from the search engines like Google, Bing, and Yahoo. Also, SEO marketing can help your business achieve a constant progress. It’s important to note that SEO is a long-term process that incorporates a wide range of tactics. But through sizeable site optimizations and proactive campaign initiatives, SEO delivers a lasting impact that rivals any digital marketing tactic.
Old school techniques of outbound marketing have sales persons pounding phone-calls all day making an attempt to get somebody to pay attention. By producing quality content relevant to your business, your prospects will begin to seek out you through your blog content – this is true inbound marketing. Drive more traffic to your website, position your brand as the best in the business, and get more leads – all through blog writing. You must need to create a fresh content to keep your company blog updated and most importantly engaging for your customers. You can make a calendar for a month so that you can post your blog in a timely manner. In that you can mention date and topic of your blog which you want to post.
Email marketing is a cost effective way to market your products & services. Email marketing is never outdated even with all of the recent advances in communication technology. In short span, you can reach to maximum users who see your information, by Email. This is the best way to drive targeted traffic to your website. Through Email Marketing, you can do many things like, promote your offers, surveys, newsletters, build brand awareness or share news about your company. Email marketing has the best global reach. It doesn’t matter where you are or when you need to reach people, your targeted emails can reach their targets. There are no boundaries when it comes to email marketing.
Social Media Management
Social media is a powerful channel, which allows business owners to interact with their potential customers, to increase their brand awareness and to get feedback from their clients in order to improve quality of products/services, while trying to identify a personal recipe for success to distance themselves from their most feared competitors. The “share” button is like a God gift, which allows you to publish personalized messages, to communicate with your audience, to cultivate feedback and to maintain an ideal relationship with your clients, which are now closer and easier to stimulate than ever before. Your primary focus should be to raise awareness, drive traffic, convert leads and build a community for your customers through really cool social experiences!
Are you a start-up in the digital arena? We can help you kick start your business by developing a proper digital strategy that has the right reach and engages with your targeted audience. Drop us an inquiry for a FREE consultation on how we can make you stand out from the competition.